Run your small vacation rental business with purpose. Market it with power.
Expert online marketing and resources specifically tailored for vacation home rentals.
Stop leaving money on the table.
Start giving your marketing the attention it deserves.
Consistent, effective online marketing works for you relentlessly, 24/7, boosting your search engine ranking so your homes effortlessly stand out. And your ideal guest books with you, even while you sleep.
Get more direct bookings on your own website while increasing your Airbnb and VRBO revenue too.
Become THE online authority for your area, so no matter what your guests search for, they find YOU.
Turn those lookers into bookers and increase your revenue organically while freeing up your time to do more of the hosting that you love.
Does this sound a bit familiar?
Are your property descriptions kinda flat or outdated?
Are your social media pages so quiet they’re chirping with crickets?
Is your blog page a dusty relic that hasn’t been touched in months?
Is your booking calendar riddled with more holes than it should be?
Do you find yourself working on your marketing late at night after all the other more important issues (hello housekeeping!) of the day have been handled?
No judgment— I’ve been there, too. And I’m here to help.
The secret to more bookings, happier guests, and a happier you.
Effective vacation rental marketing is about more than selling.
It’s about establishing trust with your guests and making them feel an emotional connection with you.
That's the key that will set you apart and get you the results you want.
Imagine how you'll feel when:
Your website is sitting pretty on page 1 of Google searches
Your property listings start moving up, up, UP on VRBO and Airbnb
We blow the cobwebs off your blog and it starts bringing in tons of measurable traffic and new bookings
Your social media posts start humming with likes and comments
Your booking calendar is filled to the brim
Save time. Stop chasing after guests.
Establish authority and trust with your marketing — and let the guests chase you.
As a vacation rental manager, your online presence keeps becoming more and more important.
65% of vacation rental guests prefer to book directly with you rather than an OTA
54% of vacation rental guests turn to social media to help make their booking decision
85% of vacation rental guests will choose one home over another because of a stronger online presence
What We Offer
Social Media Superstar
It’s SO important. Yet it’s often overlooked, done on the fly, and not used to its full potential.
Hand us the reins to your social media accounts.
We’ll post consistent, strategic content that creates raving fans. And brings in the bookings.
Facebook & Instagram Management
Minimum of 3 posts per week
One other platform (TikTok, Google, etc)
Comment monitoring and engagement
$2,000 per month
Google Gold Star
When you Google travel topics for your area, where’s your website show up?
Tough love time— if you’re not on page 1, you might as well be invisible.
A consistent, quality travel blog is a guaranteed path to SEO success, more quality traffic, and more bookings.
2 articles per month
Images & graphics
SEO, formatting, and links
$1,000 per month
Dynamic Descriptions
Simply answer a few questions and provide us with some photographs of your home.
We’ll craft a clear, vibrant, inviting description for your vacation rental property.
We can provide some clever home name ideas and headlines that pop off the page, too.
Or we can take your existing, under-performing vacation rental listing and re-write it into a booking machine.
$1,500 for 10 homes
The Works
Looking for a custom package? Or need a little bit of everything? No problem. We can design a monthly package that works best for you.
Multi Property Descriptions
Multi Blog Posts Per Month
Facebook Management
Instagram Management
Tik Tok Management
Google My Business Mgmt
Review Responses
Website Copy & Design
Logo Design or Refresh
Email Newsletters
The Course
Are you more of a DIY-er? Or do you have a lean STR team that needs a bit of direction to master your marketing?
Sometimes, all you really need is a clear, concise voice to tell you exactly what to do.
My vacation rental marketing course, All Booked Up, is just that.
For about the cost of 1 average nightly booking, All Booked Up can help you make thousands more.
After working for over a decade with some of the biggest property management companies in the world, I’ve identified the basic elements needed to market your STR homes, so you are booked solid with your ideal guests.
When you’re finished with this no-fluff, zero BS course, you’ll know exactly how to:
Package your homes in a way that stands out amid all of the noise— and gets the booking.
Learn the one word that nearly every other property description uses— and avoid it like the plague to help your home stand out even more.
Revisit your branding and website for a quick audit to reset you for success.
Learn about the extra 20% you need to nudge your potential guests, and how to do it without feeling pushy.
Make you the master of your social media domain, with a few simple insider tips that will make you the go-to account for your location.
Never fear a negative review again! We’ll cover how to spin a negative review in your favor and use it to showcase your stellar customer service.
FREE BONUSES:
Using AI to your advantage, without sounding like a robot.
A simple nightly rate formula.
Should you be pet-friendly?
A la carte Services
Property Description
$250
Photos are important. But it’s your words that are going to get the booking. A magnetic home description is often the reason guests choose your home over another.
Blog Article
$500
An active, vibrant blog page is how you become the Google go-to travel expert for your area. (AKA, guests knocking down your door.)
Review Response
$100-$150
Never fear a dreaded negative review again. We can take a one-star review and calmly spin it in your favor, like a professional magic trick.
Logo Design
$1,000
Branding is so important. And having a clear, easily recognizable logo is the first step to effective branding. We’ll provide three logo options to choose from.
Kind Words
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Wendy is a consummate professional and always delivers above and beyond.
“Working with Wendy, everything was so clear and easy. She has this way of fleshing out the perfect thing to say that will help you accomplish your VR online marketing goals.
From property descriptions to social media insights to website copy to even naming my home, Wendy always helped me see more clearly and gain priceless perspective. I was never left wondering what was happening or when to expect things— she’s a consummate professional & always delivered above & beyond what I was expecting.”
— Pamela Holt, Short Term Hosting Expert & Founder of the Happy Host Academy
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Breathe new life into your vacation rental marketing plan.
“Wendy is a joy to work with. Her property descriptions bring guests into our homes, creating memories of a vacation that hasn't happened yet.
Her turnaround times are impressive and have increased the speed of our property onboarding process significantly, and her SEO copy has helped boost our website for our targeted keywords. I could not recommend her more if you want to breathe new life into your vacation rental marketing plan.”
— Andy Cox, Director of Technology, Exceptional Stays
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Wendy has a powerful knack for connecting with guests.
“Wendy's writing style is exemplary, and she takes any feedback with an eye toward improving— the mark of a true creative professional.
Writing effective property descriptions, blog articles, and social media posts is incredibly time-consuming. It’s such a relief to have someone like Wendy to rely on.
She always meets or beats deadlines and has a powerful knack for providing content that connects with guests… and gets them to book."
— Shad Knapp, Property Manager, Rent Key West Vacations
Portfolio
BLOG POST
Consistent, quality content is the best way to establish authority in your market and stand out from the crowd.
PROPERTY DESCRIPTION
How do you get the booking? By composing property descriptions that leap off the page and connect with your guests.
WEBSITE COPY
Don’t waste space on your website with generic wording and boring copy. Be memorable in your guest’s mind.
Frequently Asked Questions
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No. We also work with real estate professionals and other hospitality industries, including hotels, restaurants, and bed & breakfasts. We also partner with vacation rental support businesses too— like housekeeping, insurance, and photographers. But vacation rental marketing is our sweet spot.
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Generally, we like to do a small “test” project— like a single property description— to see if we’re a good fit. Then we’ll go from there.
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Yes. Usually, we deliver our copy via Google docs for you to upload. But if you also need a bit of tech support— like uploading and formatting the copy for you— we can do that too.
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Payment is generally due upon delivery. We also offer monthly retainer packages that are paid at the end of each month. Invoices are emailed and can be easily paid online.
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Yes. Copy projects like blogs include related, royalty-free images. We also source our own images for social media packages, too.
About
Hi there. I’m Wendy. I help STR managers like you make more money.
I’ve worked in the vacation rental world for over a decade, writing all of the words that make people book with you, including website copy, property descriptions, blogs, emails, and review responses.
I also offer social media management packages. And I have a course called All Booked Up that teaches you and your team everything I know.
I prefer to work with VRMs who are dynamic, open-minded, and understand the importance of consistent online marketing. (And don’t want to put all of their eggs in the OTA basket… boooooring.)
Push the “Say hey” button and… say hey.
Get in touch.
I’d love to hear from you!
Clients
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